Nov 17, 2021
"I know the StoryBrand framework is great, but will it work for
my premium products or luxury brand?"
In this series, we're answering the question, “Will it work for
me?” Previously on the podcast, we explored each part of the
StoryBrand framework, and now we’re showing you how to apply them
directly into your specific business or organization. No matter if
your business is B2B or B2C, for-profit or non-profit, a big
corporation or a personal brand - the StoryBrand framework will
work for you!
In this episode, J.J. and April dive deep to answer, “Will the StoryBrand framework work with your premium products or luxury brand?” They'll also walk you through shaping your messaging for your high end products so you're reaching the right customers who want to buy.
You’ll also hear from StoryBrand Certified Guide Wes Gay. Wes
guides you through how to craft your premium product's messaging
around solving an identity problem and not a physical problem. You
can contact StoryBrand Certified Guide Wes Gay directly at
ClarifyYourMessage.com/WesGay.
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Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.
Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at MarketingMadeSimple.com.