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Marketing Made Simple

Nov 10, 2021

"I know the StoryBrand framework is fantastic in the for-profit world but will it work for my non-profit?"


In this series, we're answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or a personal brand - the StoryBrand framework will work for you! In this episode, J.J. and April continue the conversation, revealing the four areas most non-profits work and how you can pivot your messaging between those areas to maximize success! 


You’ll also hear from StoryBrand Certified Guide Beth Carr. Beth shares how she's utilized the StoryBrand framework to help her non-profit client engage with donors with amazing results! You can contact StoryBrand Certified Guide Beth Carr directly at




Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.


Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at