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Marketing Made Simple

Dec 15, 2021

In this series, we’re answering the question, “Will it work for me?” Previously on the podcast, we explored each part of the StoryBrand framework, and now we’re showing you how to apply them directly into your specific business or organization. No matter if your business is B2B or B2C, for-profit or non-profit, a big corporation or personal brand - the StoryBrand framework will work for you!


Whether you're a speaker, realtor, business coach, or any other service where you're really selling yourself, you might be feeling like it's a bit of a paradox to make the customer the hero. After all, what you sell is literally all about you! Fortunately, there is a way to still sell yourself and your services AND elevate your customer to hero status. In today's episode, J.J. and April will show you how to uniquely implement the Storybrand framework for your personal brand.


You’ll also hear from StoryBrand Certified Guide Ashley Falletta. Ashley shares some great practical marketing tips she used to help her client transform into a guide-minded personal brand. You can contact StoryBrand Certified Guide Ashley Falletta directly at




Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.


Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at