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Marketing Made Simple

Dec 29, 2021

Hero Makers, it's almost time to wrap up 2021, so we're wrapping up our biggest "ah-ha" moments of the year too. You know we always say that marketing should be easy, so we're making it super easy to take in the biggest lightbulb moments of the year. The moments that made you say, "I finally get it!" and "I can really do this!"


In this episode, J.J. and April revisit four amazing "ah-ha" moments from these past conversations:


Episode #2 - "Invite Your Customers Into a Beautiful Story"


Episode #3 - "Discover What Your Customer Really Wants"


Episode #4 - "What Specific Problem Do You Solve for Customers?"


Episode #13 - "How to Create a Website that Works"






Even if you have the best product in the marketplace, you will lose to your competitor if they communicate more clearly. Truly go from "ah-ha" to "action" and clarify your message so more customers engage by creating a clear message and 5-part marketing plan for your business at the StoryBrand Marketing Livestream on February 22th and 23th, 2022. Register now at



Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework, the marketing framework that shows you how to invite customers into a beautiful story where they are the hero with you as their guide.



Never miss an episode and follow Marketing Made Simple on Apple Podcasts, Spotify, Stitcher or wherever you enjoy podcasts. Our StoryBrand certified marketing guides are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at