Mar 26, 2025
Nostalgia is a
powerful force. You hear an old song or catch a familiar scent, and
instantly, you’re transported back in time. But our brains don’t
just remember the past, they rewrite it. We filter out the stress,
the boredom, the everyday struggles, and what we’re left with is a
version of the past that feels safer, simpler, and better than it
really was. So why does nostalgia have such a hold on us? And how
does it shape the way we think, feel, and buy?
This week, hosts
Donald Miller and Kyle Reed break down the psychology of nostalgia
and why it’s one of the most effective tools in marketing,
storytelling, and even leadership. They reveal how businesses tap
into nostalgia to create emotional connections with customers and
how you can use it to strengthen your brand—or simply make more
meaningful memories in your own life. Tune in to learn how
nostalgia works, why we crave it, and how to use it to your
advantage.
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