Sep 10, 2025
Exciting news, Hero
Makers! We’re sharing a new episode of Why That Worked –
Presented by StoryBrand.AI, with Donald Miller back in
the host seat. This new show uncovers why certain ideas, brands,
and strategies succeed—so you can think differently and apply those
insights to your business and life.
Hopefully you're
getting a chance to recharge this summer—but that doesn’t mean you
have to lose momentum. Fall is just around the corner, and before
you know it we’ll be heading into the final stretch of the year.
That’s why (for just a couple more weeks) we’re rereleasing several
of our high-impact episodes— designed to give you clarity, sharpen
your message, attract the right customers, and ultimately drive
more revenue, so you’re not stuck playing catch-up when it matters
most!
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Most people try to
make their marketing polished, clever, or inspirational. But in the
end, clarity beats creativity every time. In fact, some of the most
“annoying” ads in history made hundreds of millions of dollars
simply because they were impossible to ignore. They weren’t
beautiful, they weren’t clever, but they were unforgettable. So why
do so many businesses avoid this approach? Because we assume our
customers want sophistication, when what they really need is a
message that’s crystal clear and easy to remember. If your ad gets
ignored, it doesn’t matter how gorgeous it is.
In this week’s
episode, hosts Donald Miller and Kyle Reed discuss the genius
behind annoying marketing campaigns like HeadOn, Chia Pet, and the
George Foreman Grill. You’ll learn why these seemingly ridiculous
ads worked, how they used repetition and simplicity to dominate
attention, and what you can take away to sharpen your own message.
Tune in to learn how to make your marketing stick no matter how
simple (or obnoxious) it may seem.
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Click HERE to find a StoryBrand certified marketing coach to help you grow your business!
Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.
Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!