Sep 8, 2021
Words pick locks and the right words can allow you to pick the lock
inside somebody's brain to win their trust, make them lean in and
buy from you. But to do that you need a powerful tool called a
one-liner - a concise statement you can use to clearly explain what
you offer. Everywhere you put or say your one-liner acts like
another hook in the water helping you reel in more and more
fish!
Welcome to Part One in our How To Create Your Marketing Made
Simple Sales Funnel series, where J.J. and April breakdown how
to create a great one-liner and show you:
- The three parts every one-liner needs
- Where to place your one-liner in your marketing and messaging
- Great examples you can refer to when creating your one-liner
We
also talk with Josh Taylor, one of our amazing StoryBrand Certified
Marketing Guides, who shares how he helped craft a one-liner for
his client that worked as an incredible tool to save them from
needing to close their doors for good. Contact StoryBrand Certified
Guide Josh Taylor directly at ClarifyYourMessage.com/Josh-Taylor.
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Every week on Marketing Made Simple, marketing experts Dr. J.J.
Peterson and April Sunshine Hawkins give you practical marketing
tips rooted in the StoryBrand framework and show you how to invite
customers into a beautiful story where they become the
hero and you become their guide. And when you
help your customers win, you win. Follow us so you never miss
weekly episodes, dropping every Wednesday in the Marketing Made
Simple feed!
Our
StoryBrand certified marketing guides are the best marketers in the
world. Hire a guide to help clarify your marketing and messaging at
MarketingMadeSimple.com.