Sep 29, 2021
You'd never go on a first date then immediately propose marriage! Commitment takes time, and the same is true for your customers. Most customers don't want to buy your product right away and need time to build trust. And the best way to earn their trust is to deliver immediate value, which you can demonstrate...
Sep 22, 2021
Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That’s where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key...
Sep 15, 2021
Once a customer gets curious about how you can solve their problem,
they're hungry for more information. This is where your website
comes in. A great website can deliver hundreds of thousands or even
millions of dollars for your business. The problem is too many
brands are getting their websites wrong, which is why...
Sep 8, 2021
Words pick locks and the right words can allow you to pick the lock
inside somebody's brain to win their trust, make them lean in and
buy from you. But to do that you need a powerful tool called a
one-liner - a concise statement you can use to clearly explain what
you offer. Everywhere you put or say your one-liner...
Sep 1, 2021
Want to know a secret that most people won’t tell you? Anyone can
learn marketing. Seriously, anyone. Most people will tell you
marketing is an art that only the few have the eye for, but we
disagree. While there is art involved, it is very much a science. A
science you can learn!
In
this episode, J.J. and...