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Marketing Made Simple

Jul 28, 2021

You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow.


This week, J.J. and April unpack Plan section of the StoryBrand framework and show you how to: 


-Build a great three step plan, no matter your business, giving your customer a clear path to buying from you


-Use specific language in your marketing to activate your customer to make a commitment to buy


-Clearly show your customer how buying your product will make their life better


April also talks with Raj Lulla, one of our amazing StoryBrand Certified Marketing Guides, who shares how he turned his client’s confusing and complicated multi-step plan into three easy-to-follow steps that immediately lead to an increase in sales! Contact StoryBrand Certified Guide Raj Lulla directly at 




Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.


Our StoryBrand certified marketing guides, like Raj Lulla, are the best marketers in the world. Hire a guide to help clarify your marketing and messaging at


Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at